I think that the second ad (diamond rings) is meant to convey a feeling of value and prestige. The diamonds are stacked on a golden key. This key could represent the "key to the heart", monetary significance, or symbolize the elite. Any way it is interpreted, the ad reinforces established advertising campaigns for the gem-diamond industry; an industry dependent on people viewing diamonds as having extreme value, being unbreakable, ageless, and, of course, forever. Hats off to the billionaires at De Beers and the marketing geniuses at N. W. Ayer & Son.

I think that the goal of the first ad (fragrance) is to establish some relation with popular Asian culture. I guess the woman's hair done up as it is with all of the little doll heads everywhere make me feel this way. Also, the name of the fragrance is Harajuku Lover's; Harajuku is the name of an area in Tokyo that is popular for its "youth style and fashion."