Wednesday, January 28, 2009
I think that the goal of the first ad (fragrance) is to establish some relation with popular Asian culture. I guess the woman's hair done up as it is with all of the little doll heads everywhere make me feel this way. Also, the name of the fragrance is Harajuku Lover's; Harajuku is the name of an area in Tokyo that is popular for its "youth style and fashion."
Subscribe to:
Post Comments (Atom)
This ad definitely strikes me as foreign. You make the association between Harajuku and youth style and fashion so this might explain the doll heads in the model's hair. So is the argument if you use this perfume you will be young and fashionable? Do the doll heads in her hairstyle communicate this?
ReplyDelete