Thursday, January 29, 2009
I think that the second ad (diamond rings) is meant to convey a feeling of value and prestige. The diamonds are stacked on a golden key. This key could represent the "key to the heart", monetary significance, or symbolize the elite. Any way it is interpreted, the ad reinforces established advertising campaigns for the gem-diamond industry; an industry dependent on people viewing diamonds as having extreme value, being unbreakable, ageless, and, of course, forever. Hats off to the billionaires at De Beers and the marketing geniuses at N. W. Ayer & Son.
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So here it sounds like you're getting more into signs rather than argument. Diamonds could represent the "key to the heart," but is this usually how we think about diamonds? How is this ad working as an argument? Or is it? And what do you mean when you say the ad reinforces established advertising campaigns for the gem-diamond industry? What do you think is being reinforced?
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