I think that the claim for the tacori advertisement is that buying these engagement rings will give you the key to your significant others heart. This advertisement appeals to men. The ad is trying to get a message across to men, and that message is diamond rings will make her happy. I think that this advertisement appeals more to logos, rather than pathos and ethos. They are saying if you want to get her a diamond ring that will really get a reaction, it is only logical to get her tacori. Tacori is the best and she deserves the best.
The main audience for the perfume advertisement is to women. The picture shows a women with her hair done up with the product that harajuku lovers are selling. This to me shows that they have found a creative catchy way to get the audience's attention. It is also a very creative way to show the diversity of their perfume collection. I think the claim of this advertisement would be that if you buy these little doll perfume, you will be pretty and dolled up yourself!
I think the pathos for the first ad has to do with making a womwn feel younger. By having a picture of this young girl in the very bright clothing and hair of this new young youth culture in Japan, it tries to sell the image that by buying this fragrance you to can be youthful. This can appeal to many women because our society is very youth driven and being young is praised.
In the ad for Tacori diamonds (the first ad), all they show are the diamond rings and the name of their company. They are using a form of ethos in this ad. They do this by just showing the diamonds and their name. Tacori is a credible source for advertising diamonds. Their credibility can be found on their website. They have been in the diamond business for years. They also know what women would like because they get their inspiration from the customers. No two of their rings are ever exactly alike, just like their customers. Tacori also have many professionals that are skilled and dedicated to creating beautiful rings. They also have many specialists that work to find the finest diamonds and create different artistic styles of rings.
In the second ad, Harajuku Lovers also shows ethos in order to prove their credibility. Gwen Stefani is the creator the perfume. Gwen Stefani has credibility because she has traveled to Harajuku, Tokyo and fell in love with it. She said the people there were all about self-expression and unique style, while combining it with traditional Japanese culture. It was the region of Harajuku that inspired her to come up with her perfume line Harajuku Lovers. It is her knowledge of the region that gives Gwen credibility to this ad.
The second ad uses pathos by the idea that diamonds are the key to a womans heart. In our culture it means a lot for a women to own diamonds because it makes them feel beautiful. The fact that each one is unique adds even more of an emotional appeal because it makes each women feel special and unique also.
Sasha--good job discussing the ethos of the company (Tacori) and how this relates the argument being made. Alex mentions "key" to someone's heart (as does Anthony), which I can see, but I think the appeal to ethos (as Stephanie discusses it)is much stronger. Much of this ad's persuasiveness lies in recognizing the company name.
Sasha also points out that no two rings are alike--just like their customers. This makes a lot of sense too--know this, now I think I get it as an argument. In terms of the perfume, Sasha also gives some more info here--Gwen Stefani created the perfume--that helps me understand the ad more. How is Stefani's ethos working here then? How is it helping (or not) to sell this product?
Finally, you all mention that these ads were taken from popular magazines--which ones? Something that ran in Cosmo versus something that ran in Vogue, for example, are different audiences. Knowing should also lend more insight into interpreting the ads as arguments. What kind of men buy Tacori? And what kind of women wear this particular perfume?
I think that the claim for the tacori advertisement is that buying these engagement rings will give you the key to your significant others heart. This advertisement appeals to men. The ad is trying to get a message across to men, and that message is diamond rings will make her happy. I think that this advertisement appeals more to logos, rather than pathos and ethos. They are saying if you want to get her a diamond ring that will really get a reaction, it is only logical to get her tacori. Tacori is the best and she deserves the best.
ReplyDeleteThe main audience for the perfume advertisement is to women. The picture shows a women with her hair done up with the product that harajuku lovers are selling. This to me shows that they have found a creative catchy way to get the audience's attention. It is also a very creative way to show the diversity of their perfume collection. I think the claim of this advertisement would be that if you buy these little doll perfume, you will be pretty and dolled up yourself!
ReplyDeleteI think the pathos for the first ad has to do with making a womwn feel younger. By having a picture of this young girl in the very bright clothing and hair of this new young youth culture in Japan, it tries to sell the image that by buying this fragrance you to can be youthful. This can appeal to many women because our society is very youth driven and being young is praised.
ReplyDeleteIn the ad for Tacori diamonds (the first ad), all they show are the diamond rings and the name of their company. They are using a form of ethos in this ad. They do this by just showing the diamonds and their name. Tacori is a credible source for advertising diamonds. Their credibility can be found on their website. They have been in the diamond business for years. They also know what women would like because they get their inspiration from the customers. No two of their rings are ever exactly alike, just like their customers. Tacori also have many professionals that are skilled and dedicated to creating beautiful rings. They also have many specialists that work to find the finest diamonds and create different artistic styles of rings.
ReplyDeleteIn the second ad, Harajuku Lovers also shows ethos in order to prove their credibility. Gwen Stefani is the creator the perfume. Gwen Stefani has credibility because she has traveled to Harajuku, Tokyo and fell in love with it. She said the people there were all about self-expression and unique style, while combining it with traditional Japanese culture. It was the region of Harajuku that inspired her to come up with her perfume line Harajuku Lovers. It is her knowledge of the region that gives Gwen credibility to this ad.
The second ad uses pathos by the idea that diamonds are the key to a womans heart. In our culture it means a lot for a women to own diamonds because it makes them feel beautiful. The fact that each one is unique adds even more of an emotional appeal because it makes each women feel special and unique also.
ReplyDeleteSasha--good job discussing the ethos of the company (Tacori) and how this relates the argument being made. Alex mentions "key" to someone's heart (as does Anthony), which I can see, but I think the appeal to ethos (as Stephanie discusses it)is much stronger. Much of this ad's persuasiveness lies in recognizing the company name.
ReplyDeleteSasha also points out that no two rings are alike--just like their customers. This makes a lot of sense too--know this, now I think I get it as an argument. In terms of the perfume, Sasha also gives some more info here--Gwen Stefani created the perfume--that helps me understand the ad more. How is Stefani's ethos working here then? How is it helping (or not) to sell this product?
Finally, you all mention that these ads were taken from popular magazines--which ones? Something that ran in Cosmo versus something that ran in Vogue, for example, are different audiences. Knowing should also lend more insight into interpreting the ads as arguments. What kind of men buy Tacori? And what kind of women wear this particular perfume?